Glam Up Your Meals Giveaway by Chef Adrian & Chef Richard

Every day, we face the same dilemma: what should we have for lunch and dinner? It’s a constant battle of choices. We want something satisfying, but also something that fuels us for the tasks ahead. We work hard, and we deserve a meal that provides the energy and nutrients we need to keep going. The pressure of balancing taste, health, and convenience is real, and it’s easy to feel overwhelmed by all the options.

But at the end of the day, we know that what we choose matters. A good meal isn't just about filling our stomachs; it’s about powering us through the rest of the day with the right balance of nutrients, protein, and energy. It’s about finding that perfect combination of flavour and nourishment, so we can keep thriving and doing our best, no matter how busy life gets.

So, let’s stop stressing over what to eat. Let’s make it easier on ourselves by watching Chef Adrian and Richard in action! They try to out-smart each other to come up with very simple, no fuss, but ‘glam up’ Aussie beef dishes for your everyday meals.

In this challenge, Chef Adrian and Richard try to out-smart each other to come up with very simple but ‘glam up’ Aussie beef dishes for your everyday meals. 

Challenge 1: Vote & Win

Help us crown the most glam Aussie beef dish!

1. Browse through entries submitted by fellow food lovers

2. Vote for your favourite ‘glam up’ Aussie beef dish

3. If your vote is among the first 100 most submitted votes, you’ll win an instant prize worth RMXX

Challenge 2: Cook, Upload & Win Grand Prizes

Think your Aussie beef dish has what it takes? Submit your very own glam-up recipe!

How to Enter:

1. Buy Aussie beef from any participating retail outlet

2. Cook a glam-up dish (quick, simple, <25 mins, everyday-friendly)

3. Upload your photo + recipe (in Word doc)

4. Attach the receipt as proof of purchase

Prizes:

● Grand Prize – [TBA]

● 2nd Prize – [TBA]

● 3rd Prize – [TBA]

Bonus: Stand a chance to win a set of professional kitchen knives too!

Meet The Challenge Judges

Chef Adrian Chong, Aussie Beef Master and ambassador, recently completed a week-long immersion in Australia. From farm visits and processing plant tours to a beef masterclass, he deepened his knowledge of butchery, Meat Standards Australia, food safety, and halal practices. His regionally inspired dishes reflect firsthand insights from every stage of the beef supply chain.	As an Aussie Beef Master and ambassador, Chef Richard Tay brings with him a wealth of experience from a dedicated week in Australia exploring the beef journey from farm to plate. Through masterclasses and industry networking, he gained insights into beef integrity systems and developed innovative ways to craft dishes inspired by both regional and international influences.

Recipes By Chef Adrian Chong & Chef Richard Tay

Explore inspiring beef creations from our Aussie Beef Master