Campaigns

Aussie Beef & Lamb is the global brand representing all beef, lamb and goat meat from Australia, conveying the story of Australia’s high quality and sustainably produced red meat that underpins all of MLA's international marketing initiatives.

Shabu-Shabu Super Spectacular Chinese New Year

Shabu-Shabu Super Spectacular Chinese New Year

In celebration of 2024's auspicious Chinese New Year, enjoy this festivity with chilled Australian beef and lamb and give yourself a chance to win one of the 48 bottles of Halal Kikkoman Soba & Udon Soup Base Sauce!

Only the best quality, healthy and delicious for you and your family.

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The Great Beef Escape: Winners Announcement

The Great Beef Escape: Winners Announcement

Haven't had enough of 2023's The Great Beef Escape? Join us in re-living this delicious experience as we congratulate the winners!

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THE GREAT BEEF ESCAPE

THE GREAT BEEF ESCAPE

Indulge in exquisite taste of premium-quality Australian beef. 

Embark on a delicious adventure of the Great Beef Escape promo from 1-30 Nov 2023 to enjoy exquisite taste of premium-quality Australian beef at these highly recommended participating restaurants. When you dine-in at this restaurants, you could stand a chance to win participating restaurant dining vouchers and Giesser knives worth over RM1,800.
 
And if you love to cook, you could also win these vouchers and Giesser knives by just buying RM50 worth of chilled halal Aussie beef from participating retailers.

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Answer, Share and Win!

Answer, Share and Win!

Treat your parents to a tasty Aussie Beef experience! Join us this Parents' Day for a contest on our Facebook and Instagram page, and stand to win dining vouchers to Foodies Gourmet Cafe @ Kinrara!

[Contest Over]

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Spot, Win & Riang Raya

Spot, Win & Riang Raya

Wonder where you can get high-quality Australian meat? Wonder no more as Aussie Beef & Lamb provides only the best from Australia!

We are hosting a Spot, Win & Riang Raya contest so you can stand a chance to win a stay at Hilton KL or Parkroyal Collection KL! 30 extra winners will receive a limited edition Aussie Beef & Lamb X Giesser paring knife đŸ¥³

[Contest over]

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Lambassador

Lambassador

We bring you the amazing flavours of high quality, nutritious, and halal Australian lamb into the homes, hearts and recipes of South East Asia. 

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