Campaigns
Aussie Beef & Lamb is the global brand representing all beef, lamb and goat meat from Australia, conveying the story of Australia’s high quality and sustainably produced red meat that underpins all of MLA's international marketing initiatives.
Lambassador Challenge Recipe | Ramadan & Raya Specials
Watch young culinary talents & Lambassador Chefs in action, cooking inspiring and favourite Ramadan & Raya recipes with Aussie beef and lamb. Never miss their secret tips and tricks for an enjoyable celebration feast.
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Ramadan and Raya Specials 2024
Whether you prefer to get hands-on and cook your personal favourite or treat yourself to fine dining, we have 2 Challenges with amazing prizes in store for you this season!
First up, delve into the tasty Ramadan and Raya recipes from our 6 Lambassador Chefs and vote for your favourite team. Don't forget to check out the range of delightful prizes the lucky 100 will be receiving!
Hungry for more? You stand a chance to be among the 15 to win a Premium Buffet Dinner for 2 by Lambassador Chefs when you purchase chilled Aussie beef or lamb at participating retailers!
Warm the hearts of your family and friends with quality halal Aussie beef and lamb this Ramadan and Raya.
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Shabu-Shabu Super Spectacular Chinese New Year
In celebration of 2024's auspicious Chinese New Year, enjoy this festivity with chilled Australian beef and lamb and give yourself a chance to win one of the 48 bottles of Halal Kikkoman Soba & Udon Soup Base Sauce!
Only the best quality, healthy and delicious for you and your family.
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The Great Beef Escape: Winners Announcement
Haven't had enough of 2023's The Great Beef Escape? Join us in re-living this delicious experience as we congratulate the winners!
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THE GREAT BEEF ESCAPE
Embark on a delicious adventure of the Great Beef Escape promo from 1-30 Nov 2023 to enjoy exquisite taste of premium-quality Australian beef at these highly recommended participating restaurants. When you dine-in at this restaurants, you could stand a chance to win participating restaurant dining vouchers and Giesser knives worth over RM1,800.
And if you love to cook, you could also win these vouchers and Giesser knives by just buying RM50 worth of chilled halal Aussie beef from participating retailers.
Answer, Share and Win!
Treat your parents to a tasty Aussie Beef experience! Join us this Parents' Day for a contest on our Facebook and Instagram page, and stand to win dining vouchers to Foodies Gourmet Cafe @ Kinrara!
[Contest Over]
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Spot, Win & Riang Raya
Wonder where you can get high-quality Australian meat? Wonder no more as Aussie Beef & Lamb provides only the best from Australia!
We are hosting a Spot, Win & Riang Raya contest so you can stand a chance to win a stay at Hilton KL or Parkroyal Collection KL! 30 extra winners will receive a limited edition Aussie Beef & Lamb X Giesser paring knife đŸ¥³
[Contest over]
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Lambassador
We bring you the amazing flavours of high quality, nutritious, and halal Australian lamb into the homes, hearts and recipes of South East Asia.
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